Congratulations to Pirelli tyres for winning the “best marketing” category at the 2011 China Auto Aftersales Summit Forum awards.
The Italian tyres manufacturer describes the accolade as “one of the most influential awards in the auto industry”, according to Tyres and Accessories.
Giovanni Angelo Ponzoni, Pirelli Asia Pacific marketing director, accepted the award and said: “We are much honoured to get Best Marketing award, which recognises the efforts of everyone at Pirelli.”
The tyre company is riding high at the moment on the back of its success as the new sole tyre supplier for Formula 1.
Ponzoni added: “Pirelli always focuses on green and superb performance products, which is why F1 teams and many luxury auto manufacturers choose Pirelli.
“In addition, Pirelli has a great strength in brand building…in the coming years, Pirelli will continue to invest in product development, brand marketing and technology innovation in China and Asia Pacific market.”
Denna Bowman, Head Office