By Alex Kapadia
Pirelli has announced it is ready to commit to long-term involvement with Formula One after a successful start to its first season as the sole tyres supplier to the sport.
The Italian tyres manufacturer confirmed its intention, providing the price is right, after taking over the role from Bridgestone.
Marco Tronchetti Provera, the chairman of Pirelli, told reporters at the Turkish Grand Prix: “It is a long term project, if it is affordable.
“If it is a formula that is not too costly, we are ready to continue.”
He added: “It is always depending on costs. We left because of the cost, we came back because it was affordable and we will continue to stay if the teams are providing us the opportunity to stay.
“I think the experience we are making makes us more comfortable in staying in. And then it depends on costs.”
Tronchetti said each of the 12 teams paid Pirelli 1.25 million euros for the supply and logistics of tyres, and the company’s main cost was advertising, according to the Reuters news report.
Pirelli is confident that its involvement in the sport will help to boost sales in key markets around the world, with India making its debut this season and new circuits in America and Russia set to appear on the race calendar in 2012 and 2014 respectively.