In response to the growth of energy and raw materials costs, Pirelli Tyre has announced that it plans to implement price increases. Consumer tyre prices, for cars and motorcycles, are set to increase between 4 and 9 per cent, while industrial vehicles will be subject to between a 3 and 7 per cent increase. The increase will become effective between April and June 2007 in European, Middle East and African (EMEA) markets.
Pirelli claims that the price alterations come in response to the increased cost of natural rubber. The company announced that the planned changes will not only affect Consumer tyre prices, but industrial vehicles destined for the EMEA market. Pirelli added that the price increase for industrial vehicles will come into effect in April 2007 and will affect all brands in the segment.