Pirelli is taking the opportunity to showcase its ‘greenest’ tyres and most advanced products at the Hannover Show dedicated to Italian industry.
The Italian tyres manufacturer is taking a leading role in the event with Green Performance, the technology developed by its laboratories for sustainable mobility.
Pirelli is displaying: “The Cinturato P7 car tyre, recognised by the most prestigious European organisations as the tyre that is both the safest and most ecological; the R01 tyre for industrial vehicles, developed to guarantee low consumption and great mileage with even the heaviest vehicles; the Cyber Tyre, with the chip that controls car consumption and increases safety; the Feelpure antiparticulate filter that removes over 90% of fine dust emissions produced by diesel engines.”
Pirelli also contributed to the Hannover Show, this year devoted to sustainable mobility, with two events in the opening day seminars.
The first concerned green technology for tyre development and integrated systems in tyres helping reduce consumption, increase safety and minimise the use of polluting materials.
The second was devoted to new technologies developed by Pirelli Eco Technology for production of filters able to definitively eliminate all polluting substances emitted from diesel engine commercial vehicles.
According to Pirelli: “The ‘Green Performance’ products lie right at the heart of the 2009-2011 industrial plan and represent advanced solutions in the ‘green economy’ sector, with constant attention to social and environmental sustainability, from processes to products.
“At the end of 2009, the incidence of the ‘green’ component on Group revenues was 25%, compared with the 20% reached at the end of 2008. The target is to reach 40% in 2011.”