We are regularly told that we are living in an ageing society. Much has been written about the impact that this will have on the pension and social service systems. It appears that this will also have an effect on the world of motoring.
Figures released by the Royal Automobile Club Foundation indicate that the number of elderly divers on the road will more than double over the next 7 years. Elizabeth Dainton, of the RACF, has explained that the older generation is increasingly active. The indications are that today’s pensioners will expect to remain mobile for longer than previous generations. According to Ms Dainton’s statistics, the number of male drivers over 80, holding a driving licence, will double by 2015. The number over 80 plus female drivers is set to increase by 3.4 times in the same period.
This burgeoning sector of the motoring world will throw out new challenges to the industry, and could have a major impact on the tyre industry. While these older motorists will be more active than their predecessors, but activities, such as tyre fitting may be beyond them. Mobile tyre fitting, as offered by etyres, will become increasingly important, and will serve a vital social purpose.