By Denna Bowman
Nexen has received the prestigious ‘Good Design 2011’ Award for its Winguard Sport, UHP winter tyres.
The award strengthens the Korean tyres manufacturers drive for global competitiveness, after the company won the International Forum Design Award 2010 and Good Design award from Design Korea 2011.
Lee Hyun Bong, CEO of Nexen Tyre, said: “We are extremely proud to receive the Good Design award, especially as it comes after the IF Design Award in 2011, because it shows Nexen Tyre design’s global competitiveness.
“Nexen Tyre is committed continuously to increase brand awareness in a global market, by enhancing its design capabilities.”
Good Design Award is conferred annually by the Chicago Athenaeum Museum of Architecture and Design together with The European Centre of Architecture, Art, Design and Urban Studies.
It recognises the achievements of the best industrial and graphic designers and world manufacturers for the pursuit of extraordinary design excellence in twenty-five categories, including electronics, transportation, furniture, industrial machinery and architecture, among others.
Founded in 1950 and now in its 62nd year, Good Design is the world’s oldest and the most prestigious scheme.
Submissions to the programme are judged by panels using the highest aesthetic criteria in terms of innovative design, new technologies, shape, materials, construction, concept, function, utility, energy efficiency and sensitivity to environmental issues. Some five hundred designs from forty-eight nations were submitted for 2011.
In the ‘transport’ category, BMW, Mercedes-Benz, Volkswagen, Hyundai and Kia all won awards as car manufacturers but, remarkably, Nexen Tyre was the sole winner among tyre manufacturers.
Winguard Sport is universally praised for an innovative design that is inspired by a glacier; the tyre’s sidewall carries a snow-flake motive, which is highly visual, to help buyers immediately recognise the product’s main characteristics.
The product is developed to enhance driving stability in winter conditions, with asymmetric tread design which facilitates drainage and enhances anti-hydroplaning, thus improving traction and cornering performance in both wet and snowy roads.