By Denna Bowman
Michelin have launched a new tyre which offers motorists fuel-efficiency without compromising performance.
The Michelin Energy Save A/S tyres are designed for exceptional levels of fuel-efficiency, according to French firm, while delivering an environmentally-friendly performance package that is unprecedented in the industry.
The tyre manufacturer claims it is one of the first all-season tyres to combine low levels of rolling resistance with superior levels of wet braking and all-season performance.
Michelin Energy Saver Construction technology keeps the tyre cooler, helping the engine to improve its fuel-efficiency.
Rob Cunningham, brand category manager for Michelin North America, said: “We developed this tyre to meet a very distinctive consumer need and break the performance compromise of other competitive fuel-efficient tyres.
“The Energy Saver A/S tyre not only delivers the best fuel efficiency, it does so while lasting longer and stopping shorter than other fuel efficient tyres.”
According to Parmeet Grover, brand director, Michelin North America, “The Energy Saver A/S is another concrete example of our commitment to provide consumers the highest possible value from their tyre purchase by ensuring they do not have to sacrifice key benefits including safety, longevity and fuel-efficiency.”
The technology engineered into the Michelin Energy Saver A/S tyre is the result of more than 16 years of Michelin’s research and development in the area of rolling resistance and fuel-efficiency.
With the new Energy Saver A/S tyre, Michelin engineers were able to achieve and deliver increased fuel-efficiency by decreasing the levels of rolling resistance – or energy loss in the tyre.
For the consumer, this equates to increased fuel-efficiency, while maintaining other key tyre features that are most important to everyday driving.