By Denna Bowman
Despite the economic downturn, motorists are reluctant to downgrade their cars, according to a new survey.
And vehicle owners are showing similar habits in relation to buying tyres, according to etyres, the UK’s leading online tyres retailer.
Consumers are turning to the internet to seek out cheaper deals for premium brand tyres instead of compromising on quality and changing down to mid-range or budget ranges.
etyres is experiencing record-breaking sales on the back of soaring internet searches as savvy customers seek bargains on the web.
The cost of running a car is an important factor for more than two thirds (67%) of British car owners, according to the survey by Experian, the global information services company.
However, only a quarter would look for a car that offered better fuel economy as their next purchase.
And although thre is a greater choice of smaller, more economical cars coming onto the market, only 18% of UK car owners stated they would consider a vehicle with a smaller engine size.
Kirk Fletcher, managing director of Experian’s Automotive division, said: ‘Concerns about running costs are certainly driving changes in the automotive industry and causing consumers to be more cautious about their spending.
‘However, even when living through a downturn, there is still a reluctance to downgrade.’