Michelin tyres is using an ‘edgy’ puppet show to get its message about road safety across to teenagers.
The tyres manufacturer is behind the unique life-sized puppets performance which is aimed at encouraging our future generation of drivers to be safe on the UK roads.
Michelin has teamed up with Arval, one of the UK’s leading vehicle leasing and fleet management companies, to promote road safety messages to teenagers in its local area.
As part of its Corporate Social Responsibility activities, Arval will present the memorable Theatre in Education Show, ’Routes – The Teenage Highway Code’ to two groups of over-16s at schools near its headquarters in Swindon.
Michelin has already presented the puppet show, by Steve Wright of The Puppet Broadcast Company, at 15 schools near its own headquarters in Stoke-on-Trent and received positive feedback from pupils and teachers.
Tracey Scarr, Arval’s Fleet and Road Safety Manager, said: “When Michelin presented the puppet show to us we were very impressed. The puppeteer tackles key messages in an edgy and memorable way which teenagers will relate to and will hopefully make them think about their own driving habits.
“It is so important to make young people aware of the risks associated with driving and how to assess dangers effectively.
“This show complements the work that we already carry out in our local community and we had a very positive reaction from local schools when we proposed the idea. I would encourage other companies to get in touch with Michelin to see if they can make a difference in their local area too.”
She added: “Business fleets account for a large proportion of the traffic on our roads, whether it’s company cars or grey fleet vehicles, so the industry as a whole has a responsibility to share road safety messages.
“At Arval, we take CSR very seriously and we are keen to promote the right messages, information and advice to the widest possible audience whenever we can.”
The puppet show will be presented to Swindon College and Royal Wootton Bassett Sixth Form in September.
Anyone interested in working with Michelin to promote road safety to young people can contact Corinne Li on 01782 402371 or email email@example.com
Denna Bowman, Head Office