The Michelin tyres company has proved yet again it’s not just there for the boring things in life – like tyres!
It’s just added the UK to its new dimension to the popular Michelin restaurant guides, an iPhone application which means you can find a decent place to eat at the touch of a button on your mobile.
At first it only catered for France and a few other European locations, but now Michelin have extended it to cover the UK.
Developed by ViaMichelin, the application lists all of the restaurants selected by the Michelin guide, including starred restaurants and Bib Gourmand eateries offering excellent value for money.
In just seconds, the applications enable an iPhone user to find a nearby restaurant and call for a reservation. Each listing comes with detailed information, including address, phone number, opening hours, awards and Michelin guide comments.
Users can also upload and share their opinion of the restaurant, by rating such features as “quality products,” “inexpensive,” “good value for money” and “friendly welcome.”
The applications are sold for the iPhone and iPod Touch via the iTunes App Store, where they may be found by searching for “Michelin.” Purchase requires an iTunes account.
The service now caters for New York and San Francisco in the US, and Germany, Spain and Portugal and Italy – along with France, naturelment!
Katherine Clarkson, National Accounts