by Alex Kapadia
Michelin tyres has become the title sponsor of the “Michelin Green X Challenge,” supporting its stated commitment to a cleaner, more fuel-efficient race series.
French tyres maker Michelin, well known for its success in the American Le Mans Series (ALMS), has been a global leader in environmental issues and understands that lessons learned on the track translate to better products on the road.
Beginning at the 2009 ALMS season opener in Sebring next month, the Michelin Green X Challenge award will be presented at each race to one prototype and one GT team demonstrating the best overall performance, fuel efficiency and least environmental impact throughout the length of the race.
Michelin is well known for its success in the American Le Mans Series (ALMS) and has been a global leader in environmental issues.
Scott Clark, COO Michelin Americas Small Tyres, stated: “Stretching fuel in competition wins races. Lowering fuel consumption for consumers stretches wallets at a time when saving money and saving the planet are both top concerns.
“Providing support to the American Le Mans Series through the ‘Michelin Green X Challenge’ is a natural fit for us and together with our partners, we can help encourage teams and manufacturers to demonstrate a cleaner, more fuel-efficient way to race, while maintaining performance and the spirit of competition.”