For the first time ever, Michelin’ tyres Ladoux Technology Centre near Clermont-Ferrand is throwing open its doors to the public – well virtually anyway.
The tyres research centre, created in 1965, has always been off limits to the public, but thanks to the wonders of modern technology all can be revealed.
And there’s no need to book your flight to France, all you have to do is sit down, log on to www.michelin.com/ladoux and settle back to enjoy the virtual tour of the 450-hectare site.
Visitors to the site will gain an insight into the activities undertaken by the centre’s 3,600 employees and see how tyres are made and tested.
The testers test the tyres developed by the Research Centre directly on the track. Their objective is to guarantee the reliability and quality of each product in actual conditions of use.
Designed by the Lyon-based agency SQLI, the interactive tour is divided into two parts.
Oliver Hall, Operations Team