According to research by online analysts Envisional, Michelin is now the most popular tyre brand online. Envisional has been conducting the brand ranking exercise since 2005, this year’s figures reveal that Pirelli has dropped furthest in the rankings, and that the gap between premium tyres and cheaper brands is widening.
Michelin’s strong performance is a continuation of their form that saw them top the league in 2007. Dunlop and Goodyear have also performed strongly, taking business from Pirelli and Bridgestone.
Ian Shircore, head of marketing at Envisional, commented on the results, “As the nature of online sentiment shifts, with an increasing amount of user-generated content appearing alongside the more traditional comment and reviews on media and commercial websites, the leading brands have done well to maintain their positive buzz”.