After a busy summer taking its ‘Fill Up With Air” campaign around the UK, Michelin tyres is delighted to announce that it has helped nearly 5,000 motorists save fuel and reduce CO2 emissions.
The event, which hit the roads back in May, has been showing drivers the importance of keeping tyres at the correct pressure and it has been estimated that more than 12,700 gallons of fuel has been saved by the 4,753 cars which took part.
On top of this, there is the added bonus of the decrease in tyre wear and the reduced costs of replacing incorrectly inflated tyres less frequently.
Making sure tyres are properly inflated also benefits the environment, because it reduces CO2 emissions.
And finally, wrongly inflated tyres can be detrimental to a vehicle’s handling, putting the safety of its occupants and other road users at risk. It also puts more stress on the vehicle’s steering and suspension components leading to possible wear and additional maintenance costs.
Peter Snelling, head of communications for Michelin, said: “The Fill Up With Air campaign has been the biggest to date, reaching thousands of motorists.
“Not only does driving with the wrong pressures have an effect on the environment, but it can seriously compromise safety. Tyres that are under inflated can cause poor handling on the road and potentially lead to serious accidents and put lives at risk.
“There are lots of ways that people can help to cut their carbon footprint and keeping tyres at the correct pressure is a simple and very cheap solution.”
Denna Bowman, Head Office