Marangoni executives have been reflecting on the role of motor sport in tyre development. Racing serves an important purpose both technologically and commercially. Marangoni tyres have enjoyed success in a variety of arenas over the last year. The tyres have featured in wins in endurance events, hill climbs and special events, underlining the versatility of the company’s tyres.
According to Derek Carruthers, global sales and marketing director at Marangoni, “Again this season, Marangoni has been performing in various motor sport disciplines and helping drivers to achieve impressive results. Motor sport remains our mobile laboratory, with tyre development opportunities through competitive use translating into tangible technical advances in our road tyres. Our communication strategy to the consumer is that your tyres have been developed and continue to be proven in some of the toughest motor sport disciplines, delivering total performance whatever the drive and whatever the conditions. This is a substantiated claim that our Team Marangoni colleagues can communicate with total confidence”.
Carruthers stresses that these sporting victories serve as excellent adverts for the company’s tyres, “What makes the Marangoni Motor sport campaign so relevant to our retail customers is that they have real proof of the performance difference of Marangoni tyres. Audiences at such different events as the Nürburgring 24 Hours and the British Drift Championship can see the positive benefits that Marangoni delivers. Simply fit the tyres to maximise performance – the proof is on the results sheets. Against other makes, including some with huge competition pedigree, Marangoni keeps on posting results that matter – it’s the unbeatable, cost-effective choice in an increasingly tough market”.