By Alex Kapadia
The global downturn has put the brakes on the Brityrex tyres, equipment and accessories exhibition which was due to take place in Manchester later this year.
The tyres event organiser blames the postponement on the financial constraints among exhibitors who have been hard hit by the recession.
The announcement comes a week after the Society of Motor Manufacturers and Traders (SMMT) has cancelled the 2010 British International Motor Show due to the severe downturn that is plaguing the car industry.
Brityrex organisers ECI International revealed that reductions in marketing budgets in the UK and international automotive sectors have prompted the decision to delay the show until 5,6, and 7 October 2010.
Paul Farrant, the managing director of ECI, said: ‘This is not a decision that we wanted to make, but after discussion with our key sponsor and leading exhibitors we have reluctantly decided to postpone Brityrex until October 2010.
‘Despite initial healthy interest and many confirmed bookings from leading industry suppliers, the effect of the credit crunch on marketing budgets has taken its toll. Companies want to exhibit, but the money just isn’t there at the moment.
‘Our priority has been to reach the best decision in the interests of everyone who has supported the event and unfortunately, in the prevailing circumstances, that decision means a postponement into next year, when we anticipate a much improved trading environment.’