By Oliver Hall
Maxxis tyres has extended its sponsorship deal with top Premiership team Liverpool FC.
The US tyres manufacturer has concluded a deal which will lengthen its relationship with the club by a further three years.
Maxxis first teamed up with Liverpool for the last few matches of the season while they were giving Manchester United a run for their money.
Now they have extended their brand awareness activities at Anfield, the home of Liverpool FC.
As an Official Partner of Liverpool FC until the end of the 2011/12 season, Maxxis will be heavily involved with the club, showing the company’s desire to further its commitment to football and sport in general.
Under the terms of the deal, Maxxis will be entitled to an extensive rights inventory, providing it with prominent exposure through a pitchside advertising presence at every home fixture (except Champions League matches) plus advertisements in This is Anfield (the matchday programme) and in LFC Magazine, the club’s weekly magazine.
Maxxis will also feature on Liverpool FC’s own TV channel, LFC TV – which was launched in 2007 and keeps almost three million UK viewers up to date with the club’s activities.
The partnership package also lets Maxxis Tyres advertise on Liverpool FC’s website – the UK’s most popular footie website with 1.6 million registered users and up to 2.9 million unique visitors each month.