The three teenagers who won college scholarships from Bridgestone tyres for their road safety videos were inspired in very different ways.
The winners, who received $5,000 scholarships from the tyres manufacturer, were influenced by hip-hop music videos, modern technology and personal tragedy to make their short films.
Christopher Baugh, 18, from Virginia, created a humorous piece reminiscent of a typical hip-hop music video. Instead of the usual bragging about how much bling one can cram into one’s otherwise vacant life, the rapper focuses on safety tips such as buckling seat belts and reading road signs.
Eric Dachman, 18, from Arizona, warns of texting while driving. His video shows the windscreen of a moving car, and as the driver sends more and more texts, it becomes covered with them, impairing his driving ability. The video ends with the simple message: “Use a designated texter.”
Finally, 19-year-old Juliana Hinojosa, from Texas, was inspired by her 22-year-old brother Ryan, who was killed in a car accident at the hands of a drunk driver. The video depicts various family members and friends who were impacted by Ryan’s death. Hinojosa summarizes her message to other drivers with, “Don’t drive drunk…you never know who you’ll wind up hurting.”
The video contest organised by the Japanese tyres manufacturer is in its third year as part of its overall US youth auto safety education efforts.
A team of judges narrowed down more than 800 video entries to select the top ten finalists for online judging. And more than 12,000 votes were cast to select the three Grand Prize winners.