By Denna Bowman
Infinity Tyres is aiming to reinforce its position as one of the leading premium economy tyres in the UK market by taking part in the 2012 Brityrex International exhibition.
Harjeev Kandhari, Managing Director of the tyres company, announced: “Infinity is a very successful brand which already enjoys a high trade and consumer profile in the UK.
“We are committed to continuous investment in brand development and believe that exhibiting at Brityrex will provide many opportunities to meet existing and new customers in a focussed business environment.”
Infinity Tyres is adopted high profile brand-building activities such as advertising and sponsorships at sporting events including York Races and international cricket at Lord’s to boost its profile.
It is also a supporter of automotive charity BEN and works closely with the NTDA, the principal sponsor of Brityrex, to raise money for the charity.
Paul Farrant, Managing Director of exhibition organisers ECI International, said: “We’re delighted that Infinity has decided to extend its powerful trade marketing activities by exhibiting at Brityrex next year.
“We are confident that the show will attract the retailers and buyers that brand-owners are looking to meet. Our mutual involvement with the NTDA and its highly successful dinner, which is expected to attract 500 guests, will add to the networking opportunities around the show.”
Next October’s Brityrex will be held at a new venue, the prestigious EventCity close to the Trafford Centre. Show sponsor the NTDA has scheduled its popular annual dinner and TAFF Awards to coincide with the show on Wednesday 10 October 2012.
Brityrex International will bring together dedicated tyre and equipment trade exhibitors and buyers from across the UK and overseas. Show dates are Tuesday 9th through to Thursday 11th October 2012.