We are loving the Hankook winter tyres ‘Be One with It” video and, at the risk of sounding really nerdy, we also like the behind the scenes shoot too!
It is the tyre manufacturers latest instalment of its European ad campaign, which incorporates TV and social media sites, including YouTube.
Continuing its “Sky Jumper” summer theme, the 2012 “Be One with It – Snowboarder” winter campaign
with aims to depict the sense of unity between the driver and their tyres which is necessary to achieve premium performance.
The film, which looks like a trailer for a spy movie, shows a very dynamic and aesthetic set of sequences with beautiful cinematography and cross-cutting between both the driver and the snowboarder barrelling through the wintry landscape.
Hee-Se Ahn, Hankook Vice President Marketing and Sales for Europe, said: “Since the first launch of our “Be One with It” campaign we received tremendous commendation from consumers around the world.
“The heart-stopping winter edition of our “Be One with It” campaign once again seamlessly associates with the Hankook Tire brand by illustrating flawless performance in the most extreme driving conditions that allows for the best possible driving experience.”
You can watch the video, which was shot on the snowy mountains in New Zealand at an altitude of up to 1,200 metres, at https://www.youtube.com/user/HankookEUHQ and if you want to see the behind-the-scenes shoot, that is at https://www.youtube.com/watch?v=ylMxyZl9L6Q.
Denna Bowman, Head Office