Hankook has been announced as an Associate Sponsor of the 2012 Motoring Oscar’s – the What Car? Car of the Year Awards.
The South Korean tyres manufacturer is also to lined up to sponsor the Ultra Low Carbon Award Category.
Andrew Golby, publishing director of What Car?, said: “We’re delighted to welcome Hankook as a partner of the What Car? Awards.
“Like us, they recognise the increasing importance of low-carbon vehicles, and our readers feel the same way. Car buyers are placing an increasing priority upon energy-efficient technologies, and look to What Car? for guidance. The ultra-low-carbon category is an accolade that every manufacturer will be keen to win, and we look forward to announcing the result of our judging next January.”
Tony Lee, Managing Director Hankook UK, added: “Hankook are pleased to become Associate Sponsor of the What Car? 2012 awards, and to also sponsor the Ultra-Low-Carbon category which is very much in line with the launch of our new Kinergy Eco tyre range.
“Looking after the environment and reducing our CO2 footprint are becoming an increasing concern for today’s consumer.
“The Kinergy Eco tyre combines the very latest materials, like silica nanoparticles, which are not commonplace in this segment, and cutting-edge compound technologies. This has allowed Hankook to reduce the rolling resistance of the Kinergy Eco by 12 percent. The energy savings is reflected in lower fuel consumption, thereby contributing to an improved overall CO2 footprint.”
The benefits of the sponsorship agreement includes the alignment with the most authoritative and trusted brand in motoring, brand positioning and awareness to an audience of key influencers and decision makers from the motoring industry.
The What Car? Car of the Year Awards are acknowledged by many as the UK Motoring Oscars. It is the automotive industry’s best known and most influential awards ceremony and the event is coveted by car makers both in the UK and overseas.
The What Car? awards issue is a key influencer for consumers in their car buying decision making process and is the brands best selling issue and driver of website traffic.
The event is to be held at the Grosvenor House Hotel, Park Lane in London on the 11th January with top class entertainment yet to be announced. Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.