Hankook tyres has just landed another OE contract with BMW, this time to supply for the new 3-Series.
The South Korean tyres manufacturer will equip the best-selling model with its high-performance Ventus S1 evo² tyres.
Following on from the MINI and the new 1-Series, the brand-new 3-Series is the third model by BMW Group to be fitted with Hankook tyres – another important milestone on the global expansion course set by the tyre manufacturer in the premium segment.
Hyun Shick Cho, President & Chief Marketing Officer at Hankook, said: “Supplying Original Equipment for one of the best-selling, key models in the BMW range is proof of trust and motivation.
“We are pleased about the further intensified cooperation with BMW. With our new high-end product Ventus S1 evo² we have developed a tyre that convinced the critical BMW engineers, with regard to driving dynamics and comfort as well as wet grip and rolling resistance, during the intensive selection process.”
Hankook’s high-end tyre Ventus S1 evo² was introduced to the market in spring 2012. Even during the trial phase the tyre stood out, noted for its high level of driving comfort and low rolling resistance combined with its distinctively dynamic driving characteristics.