By Alex Kapadia
Hankook tyres are looking forward to a successful year ahead, gaining global market share after hitting record sales in 2009.
Soo Il Lee, president of the tyres company, reflected on last year’s growth and shared Hankook’s goals for the coming year with attendees at a dealer meeting last week.
He told the gathering: “Hankook Tyre announced its 2009 global sales, hitting a record high of over $3.9 billion dollars.
“This means Hankook has practically doubled its global sales in just the last five years. This remarkable growth is consistent with our plan to be one of the world’s top five tyre companies by 2014.
“In North America – in spite of the dramatic decrease in new car sales and the economic recession – Hankook’s total tyre sales were up 8%, topping $840 million dollars for the first time.”
By continuing to make investments in research and development, manufacturing efficiencies, capacity expansion, and marketing programs, Hankook plans to continue its ambitious growth strategy.