By Denna Bowman
Hankook tyres is celebrating its 70th anniversary by concentrating on its sustained growth.
The South Korean tyres manufacturer is one of the fastest growing tyre companies in the world and is determined to build on its success.
Jin-Wook Choi, Hankook’s European chief, commented: “In the 70th year of our existence, we want to lay the strategic foundation stone for the next seven decades together with our customers.
“To this end, we have considerably intensified our investments in the areas of branding, products and services to help us on our way to becoming a leading global company in every respect.”
Hankook is developing two additional global production facilities to cope with increased demand and is also investing in a new global research center.
The company is also raising its brand profile through motorsport events, including the DTM touring car series and the Le Mans 24 Hour Race.
He-See Ahn, vice president of sales and marketing at Hankook Tyre Europe, added: “Europe is our company’s biggest market and thanks to the well-renowned high quality of our products, we have been able to grow significantly here in the past years.
“As a recognisable European tyre manufacturer, we will continue to invest in our presence in Europe. For example, with the soon to be completed capacity expansion of our Hungarian plant, this will enable us to reduce our delivery times and tailor our products more efficiently to the needs of the steadily increasing number of satisfied Hankook customers in Europe.”