Despite the negative attitude towards 4×4 vehicles and the rising cost of running them, their popularity appears to be remaining firm.
An impressive three quarters of a million 4×4 tyres were distributed to in the UK tyres market last year, by a single distributor.
Micheldever/Southam claims the figure makes the company the largest distributor of 4×4 tyres in Europe.
Still the only UK wholesaler to operate a specialist 4×4 division (which is based at Southam), the MTS group offers next/same day delivery nationwide on all major brands.
It supplies every OE fitment, a comprehensive range of quality budget 4×4 tyres from Enduro, and the market leading mid-range replacement brands including BFGoodrich, General, Kumho, Falken, Insa Turbo and Toyo.
In these trying economic times the popularity of 4x4s is not what it once was, due to high running costs, namely road tax and fuel, but many owners remain loyal to the 4×4 market.
TV car expert Quentin Willson wrote recently that his Land Rover Defender kept him road-bound and ensured he did not need to take a single day off during the recent winter weather onslaught, when much of Britain was covered in a blanket of snow.
Oliver Hall, etyres Operations Executive