By Denna Bowman
Goodyear tyres has launching its European Safety Tour by bringing its the famous Blimp airships to the UK for the first time since 1999.
The iconic airships will form a vital part of the tyres safety campaign and will visit 20 European countries until October 2011.
The Goodyear Safety Tour aims to highlight the tyre company’s efforts to improve road safety. One of the Blimps, the Spirit of Safety I, caused a stir with its appearances in the skies above London and Cardiff last week and is heading for the West Midlands.
After touring continental Europe during the summer, it will return to the UK for a series of Road Safety Day events in October.
Hugues Despres, Goodyear Brand Director, said: “In each country visited by the Goodyear Blimps, we will take the lead in promoting road safety messages using innovative campaigns, high profile events and social media to engage with drivers and their families.
“The Blimps will be the heroes of a tour that embraces road safety initiatives across Europe.”
For more information on the Goodyear Blimp, please visit www.goodyear.eu