By Denna Bowman
Goodyear has been named as one of America’s most reputable companies by the influential Forbes magazine.
The tyres manufacturer was 38th on the magazine’s sixth annual ranking of corporate reputation in the United States.
Goodyear, which was ranked 40th last year, was the only tyre manufacturer on the list and the highest-ranked company in the automotive industry.
Richard J. Kramer, chairman and chief executive officer of Goodyear, said: “This recognition is particularly meaningful as it is based on surveys with the general public – the consumers who buy our tyres and put their trust in Goodyear and its products every day.”
He added: “I’m especially pleased with our ranking because it reflects the public’s perception of not only our products, but our company as a whole.
“We are proud that our associates take the initiative to do good works that benefit our fellow associates, our customers, our communities and the environment. The survey indicates that the public recognizes our corporate citizenship and respects the Goodyear brand for more than great tyres.”
The list is based on the results of the Reputation Institute’s US Reputation Pulse consumer opinion survey, which measures the overall respect, trust, esteem, admiration and good feelings consumers hold toward 150 of the country’s largest companies.
Scores are based on RI’s seven dimensions of reputation: products/services, innovation, governance, workplace, citizenship, leadership and financial performance. RI said the 2011 survey indicates that the top three drivers of corporate reputation are products and services, governance and citizenship.