By Denna Bowman
For the second year in a row, Goodyear tyres have been recognised as America’s most respected automotive company in a prestigious survey by the Reputation Institute and Forbes magazine.
The recognition brings tremendous kudos to the tyres company, because the RI’s Global Pulse consumer opinion survey measures the overall respect, trust, esteem, admiration and good feelings consumers hold toward the world’s largest companies.
Scores are based on RI’s seven dimensions of reputation: products/services, innovation, workplace, citizenship, governance, leadership and performance.
RI said the 2009 survey indicates that consumers are most influenced by a company’s high-quality products and services.
Richard J. Kramer, president of Goodyear’s North American Tyre Business, said: “This recognition is particularly meaningful as it is based on surveys with the general public – the consumers who buy our tyres and put their trust in Goodyear every day.
“Our strategies are clearly working.”
In addition to being ranked highest among automotive companies, Goodyear ranked No. 32 overall and is only tyre company rated in the top 150.
Goodyear is North America’s largest tyre company. Goodyear employs about 30,000 people in North America and manufactures its products in more than 20 facilities.