Goodyear has launched an informative radio campaign to promote tyre safety and maintenance awareness. The campaign corresponds to the company’s website, MyGoodyear.co.uk, which was recently launched to offer safety and preventative maintenance advice as well as suggestions for ‘Good Days Out’ across the U.K. The Goodyear website launch has been broadcast along with interviews on air across nineteen local and regional radio stations this week, reaching a potential audience of over 1.4 million.
The Goodyear ‘Good Days Out’ feature is designed with the May Bank holidays and the better weather in mind. As James Bailey, Communications Manager, states: “it is the perfect time to start thinking about places to go across the UK. MyGoodyear.co.uk, in conjunction with our DriveHomeSafely partnership, offers advice on where to go, but also on how to get there safely”.
Bailey emphasises that “preventative tyre maintenance can mean the difference between a brilliant bank holiday and a potentially tragic weekend, and we are urging drivers to carry out simple pressure and tread depth checks before setting out.” The website aims for diversity, providing “inspiration for people looking for a fun bank holiday weekend with an eclectic range of suggestions from organic food markets to a sheep and goat Grand National!”
The Goodyear radio press conference reached a wide audience, targeting listeners across the U.K, from Cornwall to Aberdeenshire, with live broadcasts on four of the nineteen stations. The campaign pre-empts the UN Global Road Safety Week, which runs from April 23rd to 29th and aims to reduce the number of fatal road accidents on the world’s roads and decrease the 1.2 million traffic-accident death toll. During the UN Global Road Safety Week, a coordinated programme of training and awareness campaigns will be running throughout the country.
Goodyear prides itself on its commitment to road safety, and is a founding member of TyreSafe as well as a partner of the Institute of Advanced Motorists to promote driver training and tyre safety.