A new advertising campaign for Goodyear tyres highlights the safety elements of its products. The campaign makes use of the famous Goodyear blimp, representing it as an air-born laboratory with a safety team looking after motorists’ safety. The ads end with the strap line “Safety Together”.
The safety line is underscored by statistics that highlight the safety aspects of Goodyear’s tyres. The campaign is the brainchild of the London agency Leagas Delaney, and Goodyear is hopeful that it will form the base of a new corporate identity. According to Hans Vrijsen, brand director at Goodyear, “The objective statistics, together with the revival of the Goodyear Blimp, work as strong core elements for building brand power in the future”.