Goodyear tyres is enlisting the help of its famous airship fleet to remind motorists that June 6-12 is National Tyre Safety Week in the US.
The three Goodyear blimps – Spirit of America, Spirit of Goodyear and Spirit of Innovation will fly with specially designed day and night messages.
Tyre care messages such as: “Keep your tyres properly inflated,” “Check the air pressure monthly or before a long trip,” and “Check your tyres’ tread wear and rotate your car’s tyres every 3-5,000 miles,” will be programmed on the airships’ EagleVision message boards.
Jim Scarborough, Goodyear’s district manager, consumer sales, “Properly inflated tyres will help save you money and provide your family with enhanced driving performance on the road.”
As corporate ambassadors and national icons, Goodyear’s airships often make appearances on television, serving as promotional tools for the tyre company as they deliver aerial coverage of entertainment and sporting events.
National Tyre Safety Week, which is sponsored by the Rubber Manufacturers Association, is a public service campaign that promotes proper tyre maintenance.
Improper air pressure in tyres can lead to a multitude of problems – from uneven and accelerated tyre wear, to structural damage in a tyre.
An underinflated tyre also has the potential to affect tyre performance, including making a vehicle less fuel-efficient.
Goodyear warns vehicle owners that with temperatures rising and holiday travel commencing, the attention given to the care and maintenance of tyres should be heightened.
Oliver Hall, Operations Team