Tyres giant Goodyear has scooped a major award for its innovative OptiGrip tyres, a new tyre that grips in the wet even when it’s worn.
The 2008 Award for Innovation comes from the Luxembourg Business Federation FEDIL in recognition of the Goodyear’s SmartWear Technology.
Joe Zekoski, the company’s Vice President of Global Product Development, said: ‘It is a great honour for Goodyear to receive this prestigious award. I believe that Goodyear’s new SmartWear Technology will change the way people view tyres and will create a new appreciation for the technology that is built into them.’
The OptiGrip tyre offers drivers excellent performance, including wet braking, aquaplaning resistance and wet grip – even when the tyre is worn. Dips in performance from current worn tyres mean that drivers need to drive more carefully, particularly in rain and on wet roads to avoid an accident. With its state-of-the-art SmartWear Technology, OptiGrip drivers can enjoy superior performance and safety throughout the life of the tyre.
SmartWear Technology has been specifically developed so that as the surface tread of the tyre wears down, new compounds and grooves appear to maintain wet grip and aquaplaning performance at a high level. The new OptiGrip therefore retains great performance even when it’s worn.
Tests show that after only 6,000 miles OptiGrip was five per cent better in the wet braking stakes than its two leading competitors. The performance gap increased for the lifetime of the tyre – with OptiGrip stopping an incredible 20 per cent shorter after 18,000 miles.
Goodyear corporate communications manager James Bailey said: “There has been a lot of talk about when you should change your tyres and the deterioration of performance from tyres as they reach their legal minimum tread (1.6mm).
“We know this has confused and worried safety-conscious motorists who want the best for themselves and their families both in terms of safe driving but also not going to unnecessary expenditure.
“Dips in performance from current worn tyres mean that drivers need to drive more carefully, particularly in rain and on wet roads, to avoid an accident. With OptiGrip, however, we have developed a unique technology so that as the surface of a tyre wears down, new grooves appear in the tread.”