Formula One is the pinnacle of Pirelli’s investment in worldwide motorsport – but the Italian tyres manufacturer isn’t just in it to raise brand awareness.
According the Pirelli, motorsport has consistently been the company’s most important research laboratory from which the Group has developed some of the industry-defining innovations in the tyre sector.
Pirelli will supply a total of 45,000 tyres for the entirety of the 2012 Formula One World Championship.
The tyres for the top level of world motorsport will be produced at Pirelli’s dedicated competition facility within the factory at Izmit, Turkey, which is one of the most advanced of its kind in the world.
Pirelli’s engineers have put in place state-of-the-art machinery and innovative technologies to make tyres that are perfectly suited to the demands of grand prix racing.
At races and during official tests, the Pirelli F1 team numbers 50 specialists, from engineers to technicians. Each Formula One team relies on one dedicated Pirelli engineer, as well as on the entire squad of technicians and fitters.
Pirelli’s F1 team is made up of people who come from all four corners of the globe, but is based in Milan: Pirelli’s Research and Development headquarters. This department has always been at the heart of the Pirelli Group’s cutting-edge technology and employs 1,000 researchers, located in five centres around the world.
Pirelli is also the exclusive supplier to some of the world’s most important motorsport championships, both on two and four wheels – such as the GP2 and GP3 Series and the World Superbike Championship.
On top of this, the Italian firm supplies more than 70 national and international race and rally series, having been the exclusive tyre provider to the World Rally Championship from 2008-2010.
Alex Kapadia, Operations Team