Bridgestone tyres have secured a home run for their Firestone brand after signing a multi-year marketing partnership as the “Official Tyre of Major League Baseball”.
As part of the agreement, Firestone tyres will become the exclusive sponsor of in-stadium All-Star Game balloting, which entails distribution of more than 20 million ballots at 30 MLB and 100 minor league ballparks.
Bridgestone and the Firestone brand will partner with MLB via numerous additional promotional opportunities, including title sponsorship of an officially sanctioned All-Star Week hospitality event and presenting sponsorship of a premier attraction at the MLB All-Star FanFest.
The deal also includes trademark rights and broadcast media “elements.” Bridgestone plans to support the partnership with “an integrated marketing plan, including national advertising and consumer marketing programmes and promotions.
John Baratta, president of Consumer Tyre Replacement Sales for Bridgestone, said the the agreement “is a tremendous opportunity to elevate the Firestone brand to new heights of consumer awareness and visibility.
“To be able to partner with a sport as successful and dynamic as baseball opens up a new world of possibilities to continue to strengthen our brand loyalty, bolster our marketing support of our family of retailers, and reach out to millions of new consumers who are loyal to MLB and its prestigious roster of officials sponsors.
Alex Kapadia, Operations Team