Just been taking a look at the new Firestone website – it’s a great site aimed at motorists who want to find out more about the tyres.
It has a fresh and friendly feel, combined with clear, easy navigation, and aims to reflect the brand’s European image as a ‘reliable and trusted tyre that has earned the respect of private and commercial users for generations’.
When you arrive on the site you are given a sweeping helicopter view panning across a motorway parking area ‘backed by a lush green farming landscape’.
The idea is that the vehicles in the scene are shod with the full range of the Firestone tyres – from passenger car and commercial van tyres to agricultural products and truck tyres.
And of course you can click through the inevitable information on all the products, which offers in-depth technical detail for those who want it.
Another valuable window to click through is the ‘test results’ section, which gives consumers key information about the tyres.
And there is a tyre selector module which helps motorists select the right tyre for their vehicle via a simple dropdown menu.
If you want to take a look at the site to go www.firestone.eu
Denna Bowman, Head Office