Falken are the latest tyres manufacturers to ramp up their social media marketing efforts.
The Japanese tyres company has established a presence on both Facebook and Twitter.
Officials say the company’s goal is to reach “already-dedicated Falken fans and educate and inspire them to spread the word about the Falken brand virally”.
Facebook users can become Falken “fans” and receive up-to-the-minute information from the firm, including photos and videos and free give-aways.
“This is the beginning of a new marketing strategy for Falken in 2010, combining print, web and video to educate customers on all the ways ‘We Get You Going,'” is Falken’s new corporate slogan.
Over 350 million people are active on FaceBook.com, with about 50% of them active in some form every day.
Social media sites have become an invaluable tool for companies to connect and communicate with consumers old and new.
Michelin turned to Facebook earlier this year as part of a “very aggressive” approach to marketing its new generation of green tyres.
The French tyres manufacturer announced the move as part of its advertising campaign to launch the new Energy Save A/S passenger car tyre range.