There is increasing evidence that the green policy adopted by many tyre companies is beginning to bear fruit. The recovery rate for used tyres throughout Europe has now reached 91 percent, a four percent increase on the previous year. This puts Europe near the head of the table for recycling and recovering tyres. The UK recovery rate is even better, having reached 95 percent in 2007.
Throughout Europe, almost 3.5 million tons of tyres were used in 2007. Of these 12 percent went for retreading, and a further 32 percent were used for energy recovery. The big change in 2007 was the number of tyres that were recycled. Recycling is now the fate of almost 40 percent of used tyres. This represents a 25 percent increase over the past decade. In continuance of their environmentally aware policies, European tyre manufacturers are keen to move further towards total recycling and away from landfill.