In keeping with its green policy, the European Commission is planning a draft directive that will lead to a tyre labeling scheme. The aim of the scheme is to promote sales of energy efficient tyres. The scheme, which is scheduled to come into force by the end of 2012, will involve point of sale labeling that will highlight features such as low rolling-resistance.
The general draft from the EU Transport & Energy Directorate comments on the variable performances of tyres with regard to wet grip and tyre noise. The commission said, “Lack of reliable and comparable information on tyres’ performance makes it difficult however for consumers to take these elements into account in their purchasing decision, in particular when the time comes to replace a used set of tyres”.
Under the proposal, tyre manufacturers will be obliged to declare fuel efficiency, wet grip and external rolling noise levels on all C1, C2 and C3 tyres. The proposal states that, “Tyre performances should be displayed at the point of sale by means of a sticker and on technical promotional literature such as catalogues, leaflets or web marketing”.
The commission has stated that its aim in introducing this legislation is to encourage a market move towards fuel-efficient, safer, low-noise tyres.
The proposal has been welcomed by the European Tyre and Rubber Manufacturers’ Association (ETRMA). Their president, Francesco Gori, commented, “EU demands on industry are more and more challenging. We agree on this line of action which offers to customers broad guarantees in terms of product quality and safety, and we are taking an active role…In the end “safety” and CO2 reduction mean high standards for performance of tyres”.