Nobody likes having to fork out for essentials like new car tyres – even when you get the best deal around and a fantastic service by using etyres.
But imagine the eye-watering bill for supplying tyres to all the teams during a Formula One season!
Apparently Bridgestone spent around $100 million a year on developing and supplying the rubber for the sport – although admittedly that cost also included the marketing it invested in promoting its involvement.
As well as the exposure, the Japanese tyre manufacturer also benefited from the opportunity to test its technologies in extreme conditions and to develop its engineers’ skills as a result of this during its 14 years supplying tyres to F1.
However, as racing fans well know, Bridgestone bowed out of the sport at the end of the 2010 season and when the F1 circuit hits the road again next year, it will be smoking on Pirelli rubber.
Alex Kapadia, Operations Team