by Denna Bowman
Continental tyres is celebrating an increase in its share of the European original equipment market.
The German tyres manufacturer has announced that it sold nearly 40 million passenger and light truck original equipment tyres in Europe last year.
This marks a year-on-year increase from 30 per cent to 32 per cent.
In contrast to this growth, the company reports it “sacrificed” some of its “unprofitable business” in the NAFTA states and South America, reducing its market share to 14 per cent – as planned.
The German company is anticipating fewer sales to vehicle manufacturers in 2009, but in line with industry analysts, it expects the market to pick up again in the fourth quarter.
At the same time, Continental reports it will continue to focus on profitable deals in NAFTA countries.
Supplies to Asian car manufacturers, which last year accounted for 0.7 million tyres, are forecast to remain fundamentally unchanged.