Continental tyres are working hard to squeeze every last ounce of publicity or brand promotion out of their official sponsorship of the 2010 FIFA World Cup in South Africa.
In its own words, the tyres manufacturer will guarantee the “safety of the world’s best football players” when the tournament kicks off later this month.
Yes, it should come as no surprise that Continental will be equipping the team and transfer buses with its ‘Premium Bus Tyres’.
As an Official Sponsor and exclusive tyre partner for the 2010 FIFA World Cup South Africa, Continental is outfitting all 32 team buses with HSR 1 premium bus tyres.
The HSR 1 was designed specifically for use on motorways and in regional transport. It boasts excellent handling, minimal rolling resistance and good mileage.
The tyres manufacturer stated: “During a tournament, teams are traditionally on the go a lot in the team bus, so the tyre’s safety reserves play a key role.”
Denna Bowman, Head Office