As football fever kicks in ahead of tonight’s England vs Sweden match, it’s worth noting that Continental has scored big time with its UEFA EURO 2012 sponsorship.
The German company sees the investment as an ideal opportunity to draw its tyres to the attention of potential customers and raise brand awareness in all core markets.
And with its bold black and orange logo emblazoned round the stadiums it appears to be a winning match with the sport.
But not only is Continental an official sponsor, it is also the tournament´s exclusive tyre supplier, equipping the team coaches with HSR 2 premium bus tyres.
And even the fans benefit from the enhanced safety provided by Continental´s products with a fleet of 40 so-called ContiBuses being used in the four Polish venues: Warsaw, Poznan, Gdansk and Wroclaw to help get supporters from the fan zones to the stadiums on match days and boost the regular transport service in the cities free-of-charge on match-free days.
The special European Championship edition HSU1 tyre will be fitted on the buses. What distinguishes the event tyre from the conventional HSU 1 tyre is its special side wall design with stylized footballs and the yellow Continental logo.
Denna Bowman, Head Office