By Katherine Clarkson
As the credit crunch bites and vehicle owners seek ways to save money, cheap tyres will start to look like an attractive option to UK buyers.
A large number of Chinese tyres suppliers and wholesalers are therefore seizing the opportunity and clambering to exhibit their products at the leading Brityrex09 exhibition in Manchester later this year.
The September show is seen as a ‘gateway to the British market’ as the Chinese contingent step forward to promote their goods and boost their export sales, while the domestic exhibitors are in decline.
In the past month, a large number of Chinese suppliers have confirmed their involvement with the show, which will include Koryo Tyres industrial, Long March, Qingdao Odyking Tyre Company, Shandong Wanda Boto Tyre, Star Tyre Group of Shanghai and Techking Tires.
Paul Farrant, a spokesman for show organiser ECI International, said: “We are taking more enquiries and bookings from China than any other country apart from the UK at the present time.
“China has such massive production capacity that it needs to sell more product overseas to compensate for lower demand at home. Brityrex is seen as a gateway to the UK market which is why exhibitors are so keen to get involved in the show.”
etyres understands the need for consumers to save money and seek out bargains, however, it offers a far better solution to help buyers economise without resorting to economy products.
By operating a totally mobile fitting service, etyres does not have high overheads and expensive garages to maintain, which means its prices are up to 40% cheaper than traditional high street depots.
Therefore customers can still have premium brand tyres, but with mid-range and economy price tags.