It’s all change on the tyres scene for the World Rally Championship next season, with the news that at a Chinese company will be joining fellow newcomers Michelin as a tyre supplier for the sport.
DMAK, the all-new firm, is aiming to supply privateer crews with tyres manufactured by Shandong Yongtai Chemical Group in its state-of-the-art facility in Dongying, China.
Dick Cormack, DMACK’s motorsport director, said: “This is a golden opportunity for DMACK Tyres to enter the FIA World Rally Championship market and the supreme competitive challenges and excellent brand exposure it has to offer. We studied the FIA’s new tyre regulations for 2011 and decided to make a proposal.
“Technically the new regulations are very achievable for a new manufacturer and we based our proposal on bringing a very strong and durable product to the championship – we also wanted to help encourage more entries into the events by offering a two-tier pricing structure.
“Ongoing testing of the WRC tyres is taking place at our research facility in China and at the hands of our test driver Mark Higgins. As the first Chinese tyre manufacturer to enter the WRC, we see the opportunity to take the DMACK and Yongtai brands to a whole new level.”
Michelin, which announced this week that its approach to rejoin the WRC had been accepted by the FIA, is expected to supply all the factory teams in next year’s championship.
Alex Kapadia, Operations Team