For millions of motoring fans, Top Gear is essential Sunday night viewing and its annual Live Show is an equally eagerly-awaited calendar event, which is why Yokohama is delighted to announce it is the official tyre supplier to the 2015 spectacular. Yokohama has signed a deal to become the official tyre supplier for the 2015
Bridgestone has retained its pole position as the world’s largest tyre manufacturer for the sixth year running. Bridgestone maintained its spot at the top of the Global Top 75 with tyre-related sales last year of $27.4 billion, followed by Michelin with $25.5 billion, Goodyear in third with $17.6 billion and in fourth place, Continental at
Yokohama is getting set to launch its latest winter passenger car tyres targeted for European drivers. The new Yokohama W.Drive V905 tyres will be going on sale shortly, ahead of the 2014 autumn/winter season. They are the successor to the popular W.Drive V902A/B and will be available in sizes from 15 inch to 18 inch.
Yokohoma is celebrating another feather in its OE cap after announcing its tyres will be supplied as standard equipment for the Mercedes-Benz 2015 GLA-Class compact SUV. The compact SUV will come equipped with either a standard or run-flat version of the Yokohama C.drive2 high-performance tyres, in size 235/50R18 97V. The standard tyre will have the
Yokohama has given its tyres the Marks and Spencer treatment in its latest advertising campaign, along the lines of “I am not just any tyre. I am a Yokohama”. Quite rightly the campaign makes a big deal of the important roll tyres play in keeping us safe on the roads. Its message is “I am
Yokohama tyres presented the latest edition to its fuel-efficient “BluEarth” range for passenger cars in Europe at the Geneva motor show. Most sizes of the new BluEarth-A, which is will be introduced from this spring, have been awarded the C grade for rolling resistance and A for wet performance, as part of the European tyre
Bridgestone tyres has retained its position as the worlds largest tyre maker by sales for the fifth consecutive year, according to Rubber & Plastics News annual global ranking for tyre tyre manufacturers. The Japanese tyre maker also outdistanced its nearest rival Michelin, despite meagre growth in 2012. Bridgestone’s estimated tyre-manufacturing-related sales of $28.6 billion put
Yokohama’s flagship Advan Sport V105 tyre has recently received two exciting endorsements. Firstly, the tyre which was launched in Europe earlier this year, was crowned the top sports tyre by the leading French magazine “Motorsport” (Le Magazine de L’Automobile Sportive) following extensive tests comparing 10 international tyre manufacturers. The Yokohama Advan Sport V105 triumphed over
We have to take our hats off to Yokohama tyres for its latest campaign to raise brand awareness by setting a new world record. The tyres manufacturer teamed up with the Los Angeles Angels baseball team, which it sponsors, and invited fans to don a Yokohama-branded black cowboy hats during a recent game against the
By Denna Bowman The future is bright for Yokohama as it gears up to unleash its latest new ‘orange oil technology’ tyres in the US. The Avid Ascend all-season range of tyres goes on sale at the beginning of March and will be available in a variety of applications ranging from cars, crossovers and minivans.