By Denna Bowman
Bridgestone tyres are driving home three key themes with their stand at the annual Geneva Motor Show.
A trio of distinct zones highlight the direction of product development: reliable, ecological and innovative tyres.
To demonstrate reliability, the left side of the stand features Bridgestone’s top priority: safety.
The star of the stand is the brand-new Bridgestone Turanza T001 premium touring tyre. Its new technologies provide increased safety, comfort and environmental performance; a special wet display demonstrates T001 safety in the wet.
To get across the ecology message, the right-hand side of the stand plays host to the latest Ecopia developments, including the updated Ecopia EP150 tyre.
The popular “bicycle” demonstrator again shows visitors how low rolling resistance makes transport easier.
And finally, innovation is promoted at the front of the stand where Bridgestone displays some of its latest revolutionary developments and dreams for the future.
The BMW i concept tyre, a 100% Bridgestone Original Equipment fitment developed exclusively for the new BMW Born Electric vehicle, is on display along with the new Bridgestone CAIS (Contact Area Information Sensing) system, which detects changes in the road surface for added safety and comfort.
The Bridgestone stand is situated in Hall 6 for the Show, which runs from 8 to 18 March 2012.