By Denna Bowman
Bridgestone has been selected as an important tyres supplier for the stylish new Peugeot 208.
The Bridgestone EP25 in size 185/65R15 88T will be the predominant tyres on Peugeot 208 models with 15-inch rims and Bridgestone Potenza RE050A tyres in size 205/45R17 88V will be the only tyre on 17-inch wheels.
The news follows the annoucement last week that the luxury car manufacturer BMW has selected Bridgestone tyres as original equipment for the new 3 Series model.
Edwin van der Stad, Director Sales, Consumer Business Unit, Bridgestone Europe, said: “Bridgestone is doubly pleased: first to be selected for one of Europe’s leading hatchbacks, Peugeot 208, and secondly to be an important supplier on both approved sizes.”
The demanding tyre specifications from PSA Peugeot Citroën included the need for excellent ride, handling and comfort, with top-level braking on dry and wet.
Added to this was the ecological requirement for a strong improvement in tyre rolling resistance, on both 15-inch and 17-inch sizes, to support the lower CO2 emissions of the vehicle.
Bridgestone started developing the EP25 and Potenza RE050A for the Peugeot 208 in 2009, using its wide experience of developing tyres with a range of balanced performance characteristics.
The Bridgestone Potenza RE050A is an ultra high-performance tyre, designed to give more powerful models responsive, sporty handling with outstanding safety in the wet.
Mr van der Stad added: “Bridgestone put together a very competitive technical package to meet the extremely demanding specifications and technical requirements from PSA Peugeot Citroën.”