Delighted Bridgestone tyres smashed the competition with its Mr and Mrs Potato Head commercial aired during Super Bowl Sunday.
The $3 million advert, which featured the iconic Potato Head toys driving a car fitted with Bridgestone tyres, was voted the nations favourite and is the first non-beer commercial to grab the top spot in six years.
Some people within the industry questioned the decision to spend such vast amounts of money purely on advertising. In times of economic hardship some believe the market budget should be the first casualty of cutbacks.
But Bridgestone clearly believe in continuing to build their brand and Super Bowl Sunday is widely recognised as one of the biggest and best advertising vehicles in the world.
To have beaten the beer giants with two commercials that appealed to the audience young and old, would have confirmed to Bridgestone that they made their mark on their target audience – everyday American’s who need to buy tyres.
Whether they chose to invest so heavily in 2010 only time will tell.