Bridgestone tyres are set to bring some F1 glamour to this years Brighton to London Eco-Rally as it takes on the role of headline sponsor.
The Japanese tyres manufacturer is keeping the names under wraps, but the annual event already has the backing of big names from the worlds of politics, entertainment, sport and the arts, including Zac Goldsmith, Oliver Heath, Robert Llewellyn, Lisa Rogers, The One Show’s Lucy Siegle, GMTV’s Joanna Yarrow, Penney Poyzer, and legendary racing driver Sir Stirling Moss, amongst others.
The rally is a convoy of low and zero emission vehicles which travel the famous Veteran Car Run in reverse, driving from Brighton’s sea front to central London. The rally will join a green transport exhibition at the finish line which is free to attend.
Both elements of the event are once again organised by Revolve, who are committed to accelerating the market for zero emission transport.
This year’s Bridgestone Eco-Rally will showcase the very latest concepts and low emission technology for the masses highlighting vehicles eligible for the Government’s forthcoming plug-in car grant.
Andy Dingley from Bridgestone said: “Bridgestone is delighted to be involved with this year’s Eco-Rally. It is a fantastic event which showcases the vehicles of the future and really shows off the versatility of the different, environmentally-friendly fuels out there.
“Climate change is not something any of us should take lightly. Bridgestone is committed to reducing the impact of motoring on the environment through the Make Cars Green initiative and to helping ensure a healthy environment for current and future generations.
“The Bridgestone Eco-Rally fits perfectly with our policies and ideals.”
The event, which was launched in 2007 by HRH Prince of Wales will take place on Wednesday 7th July.
Denna Bowman, Head Office