Bridgestone has entered into an agreement with the International Olympic Committee to be a worldwide Olympic partner through the 2024 Olympic Games. The agreement covers all of the company’s tyres, making Bridgestone the official tyre of the Olympic Games.
Masaaki Tsuya, Bridgestone tyres CEO and Chairman of the Board, commented: “As a global corporation, Bridgestone is excited to partner with the entire Olympic Movement, a group of organisations that not only brings together the world’s athletes at the greatest athletic festival, but also blends this celebration of sport with a spirit of service to community, social responsibility, a respect for diversity and a commitment to the fundamental principles of Olympism.”
He added: “We look forward to a long and mutually beneficial relationship where, through this partnership, we will communicate on a global basis our commitment to society as well as our brand message.”
The partnership is effective immediately and includes activation in connection with the Rio 2016 Olympic Games. In addition, Bridgestone has been granted sponsorship activation rights in Brazil, Korea, Japan, and the United States through 2016.
Beginning in 2017, Bridgestone’s activation rights will extend globally and will include the PyeongChang 2018 Olympic Winter Games, the Tokyo 2020 Olympic Games and the Olympic Games to be held in 2022 and 2024 in cities yet to be elected by the IOC. The agreement also includes the activation rights at any Youth Olympic Games which may be held during the term 2017 to 2024.
The product categories covered by the Bridgestone sponsorship agreement include: seismic isolation bearings, which are used to protect structures from earthquake damage; non-motorized bicycles, a product segment in which Bridgestone has been innovating for more than 60 years; and the full range of tyres manufactured by the company, making Bridgestone the Official Tyre of the Olympic Games.
The partnership gives Bridgestone a strategic global platform which will allow it to reach its customers with new activation and communication methods; build awareness of its brands and technologies; and continue globalising its operations through the support of its proud teammates around the world.